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Sales Framework

The BANT Framework

Budget, Authority, Need, Timeline -- the time-tested methodology for qualifying sales leads, now powered by AI on WhatsApp.

B

Budget

Determine whether the prospect has the financial capacity to purchase your solution. The AI asks natural, conversational questions to understand their budget range without feeling like an interrogation.

Example Questions

  • "What budget range are you working with for this project?"
  • "Have you allocated funds for this type of solution?"
  • "What's your typical investment range for tools like this?"
A

Authority

Identify who makes the purchasing decision. The AI determines whether the contact is the decision maker, an influencer, or needs to loop in others before a deal can close.

Example Questions

  • "Are you the person who would sign off on this purchase?"
  • "Who else would be involved in this decision?"
  • "What does your approval process typically look like?"
N

Need

Uncover the prospect's actual pain points and requirements. The AI assesses whether your product genuinely solves their problem and how critical the need is to their business.

Example Questions

  • "What challenges are you currently facing with your process?"
  • "How are you handling this today?"
  • "What would an ideal solution look like for you?"
T

Timeline

Establish when the prospect plans to make a decision. The AI gauges urgency to help your sales team prioritize hot leads over those in early research stages.

Example Questions

  • "When are you looking to have a solution in place?"
  • "Is there a specific deadline driving this decision?"
  • "How soon would you like to get started?"

How Scoring Works

Each BANT dimension is scored on a 0-100 scale. The composite score determines lead priority and triggers automated actions.

80+

Hot Lead

Automatically routed to sales team with full qualification summary. High priority follow-up.

50-79

Warm Lead

Entered into nurture sequence. AI continues the conversation to strengthen weaker dimensions.

<50

Cold Lead

Tagged for long-term nurturing. AI sends periodic check-ins and relevant content updates.

Try the BANT Demo

See how Conwerz AI qualifies leads in real-time using the BANT framework.

Qualify Leads on Autopilot

Set up the BANT framework in your Conwerz AI dashboard and let the AI handle qualification while your team focuses on closing.

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